Jeffrey Cooper

Hi, I'm Jeffrey Cooper. Welcome to my profile!

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Jeff learnt his most valuable lessons in marketing by spending his own money. Some marketers might be happy with a career that saw them conceptualise and implement million dollar campaigns for some of the world's largest brands, including; Vodafone, CommSec, Commonwealth Bank, Sony, 3M and The Australian, be crowned as one of the top up-and-coming entrepreneurs in Australia in Anthill magazine's 30-under-30 Awards, pioneer world first marketing technologies, co-author a six book series on strategy, guest lecture at Sydney's top universities on marketing strategy and take the helm as the country's first Gen Y General Manager of a strategic marketing consultancy. That's Jeff's career to date and, at the ripe old age of 29, he plans on achieving a lot more. He's a true generalist, that's why he's Step Change's General Manager (among other things). His interests as a musician, accomplished painter, woodworker and sculptor are balanced with a passion for business and an almost 'rainman' like ability with obscure topics like biology, human neurology, decision making and behaviour. Specialties: Marketing Consultant Sydney, workshop and innovation facilitation, Strategic brand management, Brand architectures and development of business plans for growth, Problem framing, solving and strategy, Business Development, New Business Development, Business Planning

Business Innovation Planner at theBrandshop

September 2008 - June 2010

Jeff Cooper has expertise in: o Strategic brand management o Brand Architectures and development - building brands from the ground up o Planning and facilitation on innovation workshops o Research into new communications tactics, channels, models and methods including education of the wider organisation on these subjects o New business - driving member of pitch and proposal teams o Taking briefs to execution - problem framing, solving, innovation and strategy o Management and leadership of the internship programme o Running the Business Innovation Department

Senior Project Manager at Onepartners

February 2006 - August 2008

Jeff Cooper has expertise in: o Financial planning, forecasting and project profitability o Agency Development Programme o Project management o Business development o Sponsorship leverage and activation

Marketing Consultant, Brand & Strategy, Sydney at World Education Australia / Good Return

August 2009

Good Return connects you to individuals who need loans to lift themselves out of poverty. It's Australia's first micro-finance portal.

Founder at Check it out!

May 2009

Watch this space...

General Manager at Step Change Marketing

April 2009

We're a strategic marketing consultancy that specializes in bringing the the marketing leverage to grow to businesses by having 'talkability' and 'sharability' working hand in hand. In my role as GM I: Oversee the day-to-day business operations Drive new business Deliver workshops - guiding clients through their tailored growth model Manage client expectations in-line with Best Practice objectives Public speaking and thought leadership ... I could continue but we all know what a GM needs to do for their business and clients (whatever needs doing - STAT!)

Australian Catholic University

2002 – 2005

Bachelor of Business majoring in Marketing, minor in International Studies

SHORE

1995 – 2001

HSC

Mosman Prep

1990 – 1995